Social Media Showcase Vol.01
A diverse collection of social media visuals crafted for leading brands, balancing brand consistency with platform-native creativity.
Overview
This collection showcases a range of social media visual designs I created while collaborating with creative agencies in Vietnam. From bold lifestyle visuals for local tech companies to refined, insight-driven campaigns for household brands, each social post was crafted to align with the brand’s core values, communication tone, and business goals.
The challenge in these projects was not only to maintain brand consistency across fast-moving content platforms but also to strike the right emotional note, whether it's confidence, humor, elegance, or trust. By blending visual storytelling with strong design systems, I aimed to help each brand stand out in the competitive digital space and connect meaningfully with their audiences.
VinFast E-Scooter
Automotive
Time
2022 - 2023
Role
Art Direction, Visualizing
Creative Team Credit
The Dot Agency
Brand Insights & Creative Directions
VinFast, a pioneering Vietnamese automotive brand, launched its line of electric scooters to target a younger, eco-conscious demographic in urban areas. While the VinFast car brand is known for its premium, futuristic design language, the e-scooter line needed a more energetic and youth-centric tone without losing the sense of professionalism and technological innovation that defines the parent brand.
The challenge in designing the social media visuals was to strike the right balance between youthful vibrance and brand consistency. I developed a visual direction that used bold typography, clean grid systems, and dynamic motion graphics to communicate a forward-thinking and sustainable lifestyle - all while adhering to VinFast’s established brand colors and tone.
The visuals emphasized smart features, eco-benefits, and modern city life to appeal to Gen Z and young professionals, reinforcing VinFast E-Scooter as a stylish and reliable alternative for the next generation of mobility.
Konica Minolta Vietnam
Automotive / Printing technology
Time
2023 - 2024
Role
Concept, Art Direction, Visualizing
Creative Team Credit
The Dot Agency
Brand Insights & Creative Directions
Designing for Konica Minolta’s official film distributor in Vietnam required more than just sleek visuals, it was about channeling the meticulous, refined character of Japanese craftsmanship while speaking directly to car owners and business clients. With a customer base ranging from B2B partners to everyday drivers, we needed visuals that felt premium yet relatable.
The creative challenge was to distill technical quality into social visuals that cut through the chaos of the digital feed. We focused on clear grid structures, crisp product visuals, and typography with breathing room to reflect precision and trust.
Each visual carried subtle storytelling rooted in real user insights, elevating Konica’s brand position above cheaper alternatives and emphasizing its promise of long-term performance and customer understanding.
BLU Saigon
Writing Instruments
Time
2021-2022
Role
Art Direction, Visualizing
Creative Team Credit
The Dot Agency
Brand Insights & Creative Directions
For BLU Saigon, our job wasn’t just to design, it was to tell a handcrafted story. This premium pen brand, born from traditional Vietnamese materials like seashells and lacquer, carried both cultural depth and high-end pricing.
The tension between humble materials and luxury positioning created a unique creative brief. We crafted a visual system rooted in refinement and symbolism: oceanic hues, wave-inspired textures, and minimal compositions that gave space for each pen’s unique form to shine.
From Shark Tank momentum to real market presence, our visuals helped communicate not only product beauty, but the brand’s philosophy of progress: always forward, always proud.
Be
Ride-hailing / Tech
Time
2022-2023
Role
Concept, Art Direction, Visualizing
Creative Team Credit
The Dot Agency
Brand Insights & Creative Directions
This homegrown Vietnamese ride-hailing brand wasn’t aiming to follow trends - it wanted to own its narrative. When Be came to us, they wanted to shift from generic corporate messaging to something bolder, more local, and impossible to ignore on social media.
The direction embraced vibrant colors, playful layouts, and witty copy rooted in daily driver-passenger moments. Our design highlighted the “Be driver” as a cultural character - friendly, street-smart, and always game for a laugh.
Humor became the hook, but behind it was a clear structure and art direction that brought clarity and cohesion. With each post, we moved Be closer to being not just a service, but a companion.
Fresh
Shampoo / Beauty Care
Time
2022-2023
Role
Art Direction, Visualizing
Creative Team Credit
The Dot Agency
Brand Insights & Creative Directions
How do you modernize a household haircare name without losing the warmth of nostalgia? That was the core challenge with Fresh, a brand long associated with its iconic pink cap and traditional "bồ kết" (honeylocust) ingredients.
We approached the rebrand through contrast - preserving soft, familiar tones while integrating fresh, contemporary design cues. Each social post was an invitation into a lifestyle: clean, confident, and subtly emotional.
We leaned into user milestones (“each hairstyle marks a phase of growth”), creating visuals that were as thoughtful as they were scroll-stopping. With typography that whispered rather than shouted and compositions that glowed with gentle light, the campaign reflected both personal care and evolution.
