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BIT22 Automotive Brand Identity
Project type
Branding
Date
June 2023
Location
Ho Chi Minh City, Vietnam
Role
Logo Design
Visual Identity System
Brand Concept Development
Visual identity for a bold, modern automotive brand built to lead Vietnam’s service market.
BIT22 stands for “Best In Town 22” - a name that reflects the founder’s ambition to lead Vietnam’s automotive service and trading industry. Designed to be bold, trustworthy, and modern, the brand system expresses precision and strength across all touchpoints - from logo and typography to color, pattern, and service presentation. The final identity captures both motion and structure, built for impact across digital, uniforms, documents, and signage in a fast-growing automotive landscape.
