TaigaWeb – Tech & Automation Branding

Project Overview

TaigaWeb is a branding project developed for a seasoned web developer in Vietnam who had built hundreds of websites across various industries — yet never had a brand of his own. Collaborating with my then Creative Director, we set out to create a distinctive identity that would finally give his platform a voice and visual presence.

Our goal was to reflect a core belief: technology doesn’t replace humans, it replaces inefficiency. In the hands of the right people, automation becomes a powerful force — freeing time, simplifying processes, and elevating how we work. We wanted the brand to honor that perspective while standing out in a crowded tech landscape.

Rather than follow the minimalist, people-first tropes commonly used by tech brands, we positioned TaigaWeb as a tribute to the balance between automation and intention — a grounded yet forward-thinking platform. This mindset gave rise to the Vietnamese slogan “Công nghệ đơm hoa từ những giải pháp bình dị”, translated as:
“When tech meets grace, ideas bloom in place.”