Daikiosan
Wellness tech rebranding for Daikiosan, a product brand of Dai Viet Corporation.
Creative Direction
The rebranding direction centered around the empowering Vietnamese slogan: “Bật là khỏe” — “Power On, Live Strong.”
The word “Bật” is a layered concept - meaning both the physical act of powering on a Daikiosan product and the inner strength to keep moving, pushing, and rising in life. It’s not just about devices; it’s about mindset and momentum.
This idea was brought to life in the new logo, where the letter “A” in Daikiosan is transformed into a stylized human figure mid-jump - representing motion, strength, and vitality. The form expresses a forward-moving spirit and reinforces the brand’s core message: Wellness is for all ages, and movement is life.
The visual identity uses Blue as the foundation of trust and professionalism, while Neon Green adds a sense of vitality and youthful energy. Supporting tones like Modern Cyan and White ensure clarity across digital and print applications.
Typography is handled with Kufam - a bold, structured typeface that captures the energetic, functional style of the brand. I also developed supporting elements such as branded patterns, iconography, and marketing templates to ensure strong consistency across every brand touchpoint — from retail stores to social media.
With its new look, Daikiosan no longer feels like a legacy health brand -it stands as a symbol of motion, modern care, and human potential.
Project Type
Branding
Time
Aug-Sep 2024 (1 month)
Role
Brand Identity, Logo Design, Concept Development
Credit
Tai Phan - Creative Director @TheDot
Daikiosan is a premium wellness technology brand under the umbrella of a major Vietnamese corporation. Known for its water purifiers, massage chairs, and health devices, the brand has earned enormous public trust - especially after its breakthrough CSR campaign “Ngày nước tái sinh,” which brought clean water to underserved alley communities in Ho Chi Minh City.
As Daikiosan looked to modernize its image and reach younger, more wellness-conscious consumers, I was invited to lead the visual rebranding alongside my Creative Director. The goal was to develop a bold, vibrant, and energetic brand identity that reflects both the company's deep-rooted credibility and its vision to inspire active, healthy living - for everyone, not just the elderly or those already experiencing health issues.
We needed to create a brand that honors Daikiosan’s legacy while opening the door to new energy and long-term expansion.
Project Summary
Daikiosan was a high-stakes rebranding — balancing the trust of an established brand with the desire to break through to new audiences. I’m proud to have helped create a visual identity that feels alive, empowering, and expansive. This project reminded me how design can refresh not just a look, but a mindset.
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