TaigaWeb
A grounded, human-focused tech brand identity for an emerging Vietnamese web solutions company.
Creative Directions
The design approach for TaigaWeb was built on a clear philosophy: technology should make life simpler, not more complicated. The founder’s story — a self-made engineer who built his team through years of experimentation and real-world application — inspired our concept of automation that blooms from humble solutions.
The central logo mark is formed by four stylized “T”s — a reference to Taiga, but also a symbol of people working together. These shapes connect in a way that resembles both a collaborative structure and a flower in bloom. This idea represents tech that flourishes under thoughtful execution, perfectly captured in the Vietnamese slogan:
“Công nghệ đơm hoa từ những giải pháp bình dị”
“When tech meets grace, ideas bloom in place.”
The brand’s primary color, Taiga Green, is based on the founder’s personal feng shui preference — infused with a digital-modern edge. It's supported by Deep Blue, which grounds the palette and reinforces trust. For typography, I chose Tektur — a modular, futuristic typeface that brings a mechanical rhythm to the identity while maintaining visual clarity.
To complete the system, I designed brand patterns and graphic elements based on the logo mark. These patterns allow the brand to stay recognizable across presentations, packaging, and interfaces, even without relying on the core logo.
Altogether, the identity positions TaigaWeb as a sophisticated, people-centered technology company — one that doesn’t just build websites, but builds systems for smarter, more efficient businesses.
Project Type
Branding
Time
Apr 2024 (3 weeks)
Role
Brand Identity, Logo Design, Concept Development
Credit
Tai Phan - Creative Director at The Dot Agency
TaigaWeb is a technology company founded by a mechanical engineer with a deep passion for automation and web solutions. After years of building and launching high-performing websites for major clients across Vietnam, his team had grown steadily but the company still lacked a visual identity that truly reflected its expertise and long-term vision.
Together with my Creative Director, I was brought in to define a new brand direction that would represent TaigaWeb not just as a service provider, but as a future-facing tech partner. The goal was to create a brand that feels confident, intelligent, and human rooted in engineering, but elevated by design.
This identity needed to be more than a logo it had to unify the company's messaging, values, and vision into a cohesive, scalable system that could support both B2B growth and public-facing communications.
Project Summary
Working on TaigaWeb allowed me to shape a brand that merges engineering logic with human warmth. It challenged me to design with intention — not just to look good, but to express meaning. This project deepened my appreciation for building visual systems that grow with the business they represent.
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